Clean beauty brands that are wonderful for you and Earth

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When thinking about overall health, how we move our bodies and what we put on them are as important as what we eat. Those shampoos, moisturizers, toners and other beauty aids hold the potential to protect and accent your natural features, but also wield the power to introduce toxins into your system.

In addition, without conscientious effort by beauty brands, the product you use can contribute to environmental issues related to ingredient sourcing, waste and pollution. When it’s time to make a change in your beauty regimen, look towards brands dedicated to organic ingredients, resource-saving practices and an emphasis on love for yourself and the environment.

Related: Gift the best vegan beauty products with this handy guide

Clean skincare takes many forms. In the case of PURR Skincare, it means every product is vegan, made with organic ingredients, plant-based, cruelty-free, chemical-free and preservative-free. PURR products are made in Southern California and without added water. The plant-based products are made from 100% certified organic oils and butters and are sustainably packaged with minimal waste. They also offer serum, bath salts, hand and foot cream, lip balm and more.

The ingredients list for Dr. Jacobs Naturals contain 100% vegetables and other plant-based ingredients. The company reports it is, “The first and only Castile soap brand that is certified hypoallergenic and dermatologist tested.”

Catering to all skin types, including sensitive skin, Dr. Jacobs Naturals face and body care products have earned the NEA (National Eczema Association) seal of acceptance. Additionally, the body soaps offer a moisturizing clean with a base of olive and coconut oils. They also offer an array of other vegan, plant-based products, including bar soap, hand soap and air fresheners, all of which are free from toxins like parabens, preservatives, phthalates, artificial dyes and artificial fragrances. They are certified GMO-free and the company is committed to 100% post-consumer recycled plastic and paper packaging.

Mahina Beaute is another plant-based skincare line that offers face and body cleansers and moisturizers made without animal products. The line was designed by a duo of healthy living bloggers who struggled to find vegan skincare products that met their needs. As a result, all Mahina Beaute products are “100% ethically-sourced, cruelty-free and formulated with Ormus, a natural, alkaline mineral that fights off toxins and aids in the rejuvenation of skin for improved radiance.” Moreover, Mahina Beaute is committed to protecting animals and supporting humans through several non-profit organizations.

The lip line at ShikSona is vegan, paraben-free, gluten-free and cruelty-free. The company caters to the busy lives of women with lipstick and lipgloss options that can also be used on cheeks and eyes for a multi-purpose component that simplifies the beauty routine. They currently offer five color options for the lipstick and also the lip gloss, covering a range from pale pink to red to somewhat of a burgundy hue.

Heart Blaster is a young adult brand aimed at raising awareness about equal treatment for every person on the planet through complete inclusiveness. They work to provide products that connect children, families and communities through a celebration of one race – the human race, and support of all gender, cultural and ethnic groups.

The cosmetic line is 100% biodegradable, unscented and naturally tinted. Furthermore, the lip balms and tints come in environmentally-friendly packaging. The company also offers a range of clothing and lifestyle products.

This small business based out of Corvallis, Oregon started well before talk of sustainability became a common café topic. Launched from owner April Spehar’s kitchen in 1999 as a gift idea for family and friends, the natural soap line expanded throughout the community and the online world. She now offers a wide variety of scented and unscented soaps, alongside a few other products. The recipes rely on locally-purchased ingredients to decrease travel emissions and packaging is recyclable and biodegradable. You can read more about the April Showers journey here.

IN Beauty “planted” its business in both science and plants, and the innovations have led to a line of natural skincare, body and hair products. The foundation of the products comes from some scientific experimentation with over 225 ingredients sourced from seeds, the sea, plants and fruits. The entire product line is cruelty-free with no animal ingredients and is responsibly-produced to minimize the impact on the environment.

“We’re as obsessed with performance as we are with protecting the planet,” said IN Beauty.

Images via PURR Skincare, Dr. Jacobs Naturals, Mahina Beaute, ShikSona Beauty and Heart Blaster



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